Glide on Instagram

For a while I ran Glide's Instagram account. It was a chance to push our motion and brand design in new directions, and to share more about the team and our process. I'm not actively posting there anymore, but the work from that period is worth documenting.

I'd been doing education and video at Glide since the early years. Running Instagram was a shift into pushing the boundaries of our motion and brand design, and opening a window into how we work.

Here are some of the directions I explored:

Procedural animation. One area I was excited about was procedural motion. You might have seen hints of it in our Workflows launch video. Procedural animation isn't just about style, it's a way to explain or evoke complex computing concepts. I had a lot of fun learning new techniques and thinking about how to bring this into Glide's video work.

3D. I wanted to push further with 3D, not just polished device renders but impressions, product viz, and new ways of reimagining how the product comes to life.

Design details. I wanted to take the tiny, hidden corners of Glide's UI and blow them up large so you could feel them more directly. A lot of thought goes into our design language, and too often it passes unnoticed. I wanted to celebrate and highlight it.

The team. And it wasn't only about the product. I wanted to show the people behind Glide, the team building, designing, and imagining what comes next.

The account was meant as a creative lab: a place to test ideas, explore design, share motion, and show process. What we learned there would flow back into our wider brand. My aim was simple: to share moments of beauty, clarity, or intrigue. If I was asking for your attention, it should always be worth it.

Follow the Glide account to see where they take it next.