Dataclay is a well-established company focused on creating software products for motion designers and post-production professionals who create data-driven video. Data-driven video has been around for a long time. If you know about it, you understand why it’s valuable. But it’s a paradigm that’s surprisingly not that well known.
I'm just getting into it, and I think that, as content velocity increases and video becomes more of the primary communication paradigm of the web, it’s going to become more and more normal in every producer's skill set.
Dataclay’s primary and longest-standing product is Templater. If you're new to it, like I am, a reductive way to describe it would be like mail merge for video. Arie created it over 10 years ago to automate parts of the reversioning process, but it’s grown so much more since then, and the use cases are really exciting.
There is so much interesting stuff in this video at the intersection of software, data, design, and video. We talked about what data-driven video is, why it's important, why After Effects is so resilient despite competitors, the future of AI-generated content in relation to data-driven video, media credibility, building Slackbots, the future of Dataclay's platform, and much, much more.
