I've done lots of motion, education, ads and launches over the last four years, but never a larger piece of brand storytelling like this.

Start with a spreadsheet kicks off a new era for our brand as we move toward agentic software while at the same time (hopefully) staying grounded and connected to our roots.

Huge shout-out to Tom Parkes, Wren Noble, Sepy Bazzazi and Rhys Hanak for the brains and heart that went into this. Thanks to our two main collaborators, Adam Maurer on motion and Joseph Sims on audio.

Final shout-out to Cavalry, our motion tool of choice.